Jim Beam Bourbon Oculus Gear VR Experience at 750 Bar Sampling Event
16 Major markets are lucky to get this upcoming VR Experience. Jim Beam shows how Devil’s Cut Bourbon is made in an entertaining VR Video. First you’re inside a river of Bourbon in a barrel, then swirled around and aged, then thrown out of the barrel while a Jim Beam rep waves Bourbon soaked paper under your nose. It is like a theme park ride through a bourbon distillery, but in 3D. How good is the VR or virtual reality effect. Don’t know, but this opens the door to more and more advertisements and marketing through the new VR media. Time will tell, but we think you will see lots of ads similar to this one.
The ad’s goal is like that of the Dos Equis Masquerade Campaign in 21 bars in 8 markets. It was very successful, getting millions of views and a spike in sales of Dos Equis. The most interesting man in the world in party VR.
GIRLVR Real Girls and Rendered Girls in Virtual Reality